FIFTY FIFTY Hits Career High with ‘Day & Night’ Album, Expanding Global Reach

FIFTY FIFTY has officially opened a new chapter in their career.

On May 8, their agency ATTRAKT announced that the group had reached a new career high with their third mini album, “Day & Night.” According to Hanteo Chart, the album surpassed the first-week sales of their previous release “Love Tune” on the very first day and ultimately recorded sales approximately five times higher, showing remarkable growth.

“Day & Night” tells the emotional journey of five members searching for their true selves. Under the dual themes of day and night, the album contains six tracks that follow a natural emotional flow, much like the course of a single day.

The main title track “Pookie” and sub-title track “Midnight Special” reveal new sides of FIFTY FIFTY, while the rest of the album further deepens the group’s musical identity, gaining attention from global listeners.

Both “Day & Night” and “Pookie” entered major Korean music charts and also appeared on global platforms such as Spotify, Apple Music, and iTunes, proving their rising popularity abroad. The music video for “Pookie” surpassed 10 million views and continues to rank high on YouTube’s trending music list.

FIFTY FIFTY plans to stay active through music shows, variety programs, and various content releases, continuing to connect with fans.