KiiiKiii Surprise-Releases 'GROUNDWORK' MV to Celebrate One-Month Anniversary… Overflowing Imagination Captured

Group KiiiKiii (Jiyu, Isol, Sui, Haum, Kiya) has released a surprise music video.

On April 24, Starship Entertainment uploaded the music video for 'GROUNDWORK,' a track from KiiiKiii's debut album 'UNCUT GEM,' on their official YouTube channel. The video, filmed before their debut, was released as a surprise gift to fans to celebrate one month since the album’s release, drawing significant attention.

The video opens in a dark auditorium, with Haum singing toward the camera. It then transitions through various spaces, including an empty playground, a mystical jungle, and a maze full of clocks, before KiiiKiii embraces a new beginning symbolized by "graduation."

Structured into five chapters, the video showcases KiiiKiii's boundless imagination through vibrant colors and dynamic scene transitions, enhancing viewer immersion.

Attention is drawn to the unique objects appearing in each scene, such as trousers running across the playground, a giant creature in the jungle, and various shaped clocks in the maze, vividly expressing KiiiKiii’s quirky and playful charm.

The music video was directed by Bang Jaeyeob, known for creating distinctive works for many Korean musicians, boosting its artistic quality.

'GROUNDWORK' highlights KiiiKiii’s playful and witty youth, blending bouncy 808 bass with vintage synthesizer sounds to create a distinctive atmosphere. The lyrics, inspired by the game 'I Am Ground,' cleverly incorporate the members' names and the group’s cheerful colors.

Meanwhile, KiiiKiii is holding a 'KiiiKiii Box' event via TikTok to thank fans for their support, with more details available on their official TikTok and SNS.