KiiiKiii tops rookie idol brand reputation for second month in a row...monster rookie presence

Group KiiiKiii is firmly positioning itself as a 2025 favorite.

KiiiKiii ranked No. 1 in April 2025 for rookie idol group brand reputation, according to the Korea Corporate Reputation Institute. The group has held the top spot for two consecutive months, following March, and has been garnering attention for its steady rise in popularity among rookie groups.

KiiiKiii also ranked second in the rising star brand reputation survey released in March 2025. They were the only idol group to make it to the top five at the time."

In the April brand reputation link analysis released by the Korea Corporate Reputation Research Institute, KiiiKiii's reactions were dominated by the words "hip," "zenzy," and "natural," while the keywords "I Do Me," "zenjimi," and "uncut gem" stood out in the keyword analysis. This shows that the personality and charm that KiiiKiii has shown since her pre-debut have been positively perceived by the public.

KiiiKiii has been performing the title track "I DO ME" and the follow-up song "BTG" from their debut album "UNCUT GEM" through music broadcasts. They have been performing live from the first broadcast, clearly showing their skills and team colors, and have been attracting attention by effortlessly handling various concepts.

The members have been making a splash not only on the stage, but also in fashion and advertising. Before her official debut, KiiiKiii appeared on the cover of 10 Magazine in the U.S., and recently, she was selected as the first brand ambassador of Kakao Bank, showing her presence in various ways.

KiiiKiii's music and recordings are also noteworthy. "I Do Me" continued its ascension to the top of the Spotify Viral 50 Korean chart, No. 3 on the Mellon Hot 100 chart, and top 10 on the Top 100 chart. It also entered major music charts such as Bucks, Vibe, Genie, Flo, and YouTube Music, proving its popularity.

The song also performed well in the music sector. According to Hanteo Charts, "Uncut Gem" debuted at No. 1 on the Weekly Albums Chart for the 5th week of March and the Daily Albums Chart as of March 30, with initial sales of 206,703 copies. In addition, KiiiKiii is also gaining traction in global markets, peaking at No. 3 on the weekly World Chart.

KiiiKiii is currently actively promoting her follow-up song "BTG" through various music broadcasts and radio content.