IVE tops brand reputation rankings...music and music videos 'best ever'

Group IVE tops the list for brand reputation, proving its unrivaled popularity

According to the Korea Corporate Reputation Institute, IVE ranked No. 1 in March 2025 for girl group/idol brand reputation. Jang Won-young was also ranked first in terms of individual brand reputation, and all members were ranked in the top 13, showing high topicality.

These results follow on the heels of the group's first-place finish in February, when it ranked No. 1 in both star-singer brand reputation and girl group personal brand reputation (Jang Won Young). The institute explained that keywords such as "record," "dominate," and "breakthrough" accounted for a high percentage of IVE's brand reputation analysis.

IVE's third mini-album, "IVE EMPATHY," released last month, has been a strong performer. The lead single "REBEL HEART" achieved a "Perfect All-Kill-PAK" on major Korean music charts and won 11 music broadcasting awards. Another title track, "ATTITUDE," also won four music broadcasting awards and continues to be popular.

The group also performed well in terms of album sales. "I've IVE" sold over 1.04 million copies initially, and the music video for the title track "I AM" from "I've IVE" recently surpassed 300 million views on YouTube.

IVE's global achievements are also notable, with "REBEL Heart" remaining on the Billboard Global (excluding the U.S.) chart for seven consecutIVE weeks and the Billboard Japan Streaming Songs chart for eight consecutIVE weeks. In addition, both "Rebel Heart" and "Attitude" have reached the top 10 on the Korean "Viral 50" chart on global short-form platform TikTok."

Meanwhile, IVE will be holding his third fan concert, "IVE SCOUT," on April 5 and 6 at KSPO DOME (former gymnastics stadium) in Seoul Olympic Park to meet with fans.