IVE Jang Won-Young Named F&B Brand Ambassador for Vietnam, Demonstrating Global Influence

IVE's Jang Won-young has been named the new ambassador of Vietnam's leading F&B brand MALTO.

"Jang Won-young will serve as the official model of the Vietnamese brand MALTO," Starship Entertainment said on Friday. Jang Won-young will be involved in various activities through the brand's campaign "Shake It Off" throughout 2025.

"She is an inspiration to many young people for his positive attitude in the face of any challenge," said Malto, adding, "We are confident that his values and energy will have a strong impact on the younger generation."

Jang Won-young also expressed her excitement at being selected as an ambassador, saying, "I understand the pressure and expectations that young people feel after making their debut at such a young age. I have always wanted to share a positive message, and I am looking forward to connecting with Vietnamese fans through this collaboration."

Meanwhile, Jang Won-young's group IVE will hold its third fan concert 'IVE SCOUT 2025' on April 5 and 6 at the KSPO Dome in Seoul Olympic Park.