SM Entertainment donates KRW 300 million to Fruits of Love on its anniversary

SM Entertainment donated KRW 300 million to the Lovefruit Social Welfare Foundation to celebrate its anniversary.

According to the organization on Thursday, SM Entertainment donated the money to support vulnerable children. The donation will be used to pay for cochlear implants for children with hearing impairments, provide meals for hungry children, and support learning for children with gaps in care.

SM Entertainment is a leading entertainment agency with global artists and has been engaged in various social contribution activities. In particular, SM Entertainment has been supporting the dreams of young people through music by running the 'SMile Music Festival' for the past 10 years. It also actively participates in music education for the culturally marginalized, emergency relief for disasters, and environmental protection campaigns.

"We are grateful for the donations from our artists and the company's contribution," said Kim Byung-joon, Chairman of Love Fruit, "and we will continue to work to spread hope throughout society."