SM Entertainment celebrates 30th anniversary with Thailand-Indonesia promotion

SM Entertainment is celebrating its 30th anniversary with a series of promotions in Thailand and Indonesia that are sure to get local fans excited.

On January 26, SM True celebrates SM ENTERTAINMENT 30th Anniversary event held at Park Paragon in Bangkok, Thailand, attracted a large number of fans, demonstrating SM's global influence. The event started with a performance by a famous Thai dance academy, followed by a random dance challenge to SM hits and a fashion contest that reflected the style of SM artists. There will also be social media promotions that fans can participate in."

In Indonesia, a mini exhibition to celebrate the 30th anniversary will be held at 'Korea 360' from February 1 to 6 and 'Wilderness@Jakarta' from February 7 to 14. Fans will have the chance to leave messages for SM artists at the exhibition spaces and participate in various events.

For fans who can't make it to the venue, there will also be online events such as SM music video guessing, singing and dance competitions via SMTOWN Indonesia's official Instagram account.

Meanwhile, SM will release its 30th anniversary album, "2025 SMTOWN: THE CULTURE, THE FUTURE," on February 14th.