HYBE stock rises on BTS comeback expectations

HYBE stock price has been on the rise. On Thursday, Hive closed at 219,500 won, up 5,500 won from the previous day. This is a rebound from the recent slump in the stock price.

HYBE stock price has been sluggish due to BTS's hiatus and a dispute with its label, ADOR. In particular, the prospect of losing the IP of ADOR's NewJeans could hurt the company's competitiveness. In September last year, the stock hit its lowest point of the year, falling to KRW157,700 by the close.

But news of BTS's comeback and the individual activities of its members are boosting expectations. Starting in February, member J-Hope will embark on his first solo world tour, meeting fans around the world. Starting with a concert at KSPO DOME in Seoul, he will perform a total of 31 shows in major cities across North America, Asia, and Europe. "This year will be an important year for me," J-Hope shared with his fan community.

Members who are serving in the military will also be in the spotlight. Jin and J-Hope have already been discharged, with RM and V set to leave on June 10 and Jimin and Jungkook set to leave on June 11. Suga is also scheduled to complete his alternative service this year, raising the possibility of a full BTS reunion.

Securities firms are optimistic about HYBE's prospects for improved earnings and higher stock prices. The brokerage maintained its investment opinion on Hive as 'buy' and set a price target of 300,000 won, saying that "there is enough upside momentum and earnings growth."

The performance of HYBE's major artists also had a positive impact. Seventeen, TXT, and LE SSERAFIM performed strongly in global markets, contributing to the improved results.

With the return of BTS, HYBE's future endeavors are drawing attention from the industry.