Actor Byun Woo-seok, January 2025, ranked No. 1 in brand reputation as an advertising model

According to the big data analysis of the brand reputation of advertising models in January 2025, Byun Woo-seok ranked first. He was followed by Son Heung-min in second place and Lim Young-woong in third place.

The Korea Corporate Reputation Institute released the Brand Reputation Index by analyzing 3.217 million 859 big data of advertising model brands measured from December 2, 2024 to January 2, 2025. The analysis was based on the Engagement Index, Media Index, Communication Index, and Community Index. The data shows a decrease of about 16.11% compared to last December's figures.

The Brand Reputation Index analyzes the impact of consumers' online activities on their consumption of brands. It measures the relationship between the model brand and its consumers, positive and negative reviews, media attention, and interaction volume.

WooSeok Byun ranked first with an engagement index of 264,982, media index of 375,576, communication index of 1.049,918, and community index of 1.596,164, achieving a total brand reputation index of 3.336,641. This is an 8.71% increase from last month.

Koo Chang-hwan, director of the Korea Corporate Reputation Institute, said that the keywords "warm, sweet, and sweet" appeared highly in the link analysis for Byun Woo-seok, and the positive rate was 93.87%.

The top 30 most popular models in terms of brand reputation in January 2025 included Byun Woo-seok, Son Heung-min, Lim Young-woong, aespa, Cha Eun-woo, BTS, Blackpink, Kim Soo-hyun, SEVENTEEN, Yoo Jae-seok, Kim Go-eun, Lee Jung-jae, IVE, Hyun-bin, Kim Jong-kook, Lee Chan-won, Lee Byung-hun, Gong Yoo, Seo Hyun-jin, Ma Dong-seok, ILLIT, Jung Jung-in, Park Eun-bin, Bibi, Kang Daniel, Kim Hye-yoon, LE SSERAFIM, TWS, Young-tak, and Kim Dong-hyun.

The survey was conducted on a total of 50 advertisement models, and the brand reputation of various advertisement models was measured through big data analysis.