Lisa returns with her first studio album, 'Alter Ego,' set for release on Feb. 28th

Lisa of BLACKPINK is returning with her first full-length album since her debut. On the midnight of the 20th, Lisa announced the release of her first full-length album 'ALTER EGO' through the official SNS of Loud Company, making her comeback official.

The teaser video released alongside the announcement captures Lisa's original concept. In the video, Lisa appears as five different characters, each symbolizing her own personality and hinting at the album's different messages, especially the symbolic five-pointed star, which has fans intrigued and eagerly anticipating the album.

Previously, Lisa has been building up anticipation with a series of posts hinting at the album's title. The album is expected to showcase all of her musical talents and unique performances."

Lisa, who began her solo career in earnest last year, has steadily made a strong presence on the global stage. Following the release of her single "ROCKSTAR" in June of this year, which became a global hit, peaking at No. 1 on the Billboard Global (excluding the U.S.), and her collaboration with Rosalia, "NEW WOMAN," which won two awards at the MTV Europe Music Awards 2024, Lisa has had an unparalleled career.

In addition, Lisa's performances on world-class stages such as the Global Citizen Festival and the Victoria's Secret Fashion Show have cemented her status as a performer, and she was named Billboard's first global cover star, proving both her musicality and star power.

Lisa's full-length album, ALTER EGO, will be released on February 28, 2024. It will be her first studio album since founding The Loud Company and marks a departure from her previous musical style.

Global listeners are eagerly anticipating "what Lisa has to say on this album." We look forward to seeing if her unique musical world and performance will once again set a new record.