ROSÉx Bruno Mars' endless 'Apartment' craze...music video hits 300 million views

The Black Label announced that the music video for ROSÉ's duet with Bruno Mars, "APT." has surpassed 300 million views on YouTube. The record was achieved in about 22 days after its release on March 18, marking the fastest 300 million views for a K-pop solo artist in 11 years.

"APT." is a track from Rosie's first full-length album, ROSIE, and is the first single to be released ahead of the full album, which is scheduled to be released on Dec. 6. The album will feature 12 songs, including the title track, and Rosie will be writing and composing all of them, sharing her honest and intimate stories.

The music video for "APT." quickly garnered views upon its release, surpassing 100 million views in five days and 200 million views in 11 days. It also ranked high on YouTube's trending rankings in Korea and the U.S., creating a huge buzz.

"APT." was inspired by the popular Korean "apartment game," which ROSÉ describes as "a simple yet uplifting game. I started working on the song one night in the studio with the guys I was working with while playing this game, and when Bruno Mars joined us, the song came together."

ROSÉ is set to delve deeper into his musical world and showcase his colors as a solo artist with his upcoming full-length album, Rosie, and anticipation is building for its December release.