NewJeans Announces First Billboard Artist as Featured Artist

Girl group NewJeans will be the first "Billboard Artist" to be featured on the show.

Billboard Korea released the cover of the first issue of Billboard Artist, shot by NewJeans (Minji, Hani, Daniel, HaeRin, and HyeIn) on its official social media on Tuesday. The cover features the members leaning against a tree in the midst of smoke, creating a dreamy atmosphere. The cover was shot by photographer Elina Kechicheva, who is known for her painterly photography.

Billboard Artist, which debuts today, will capture the inspiration that musicians bring to the public through multiple covers, photo shoots, interviews, essays, visual content and more. The first issue compares NewJeans to the Paninari, a group that greatly influenced the popular culture and useculture of Milan, Italy, in the 1980s, and sheds light on the impact and inspiration that NewJeans has on the music market and the public today with a unique story that likens NewJeans to a bird, symbolizing its value and symbolism as a carrier of sound that connects past, present and future.

"NewJeans makes us nostalgic for the past, enjoy the present, and look forward to the future," said Woo Lee, Creative Director, Billboard Korea. "It's meaningful to be with NewJeans , a brand that spans generations, appeals to the emotions of different eras, and is loved by a wide range of people, making it one of the most contemporary and exciting brands of all time."

NewJeans was recently nominated in the Best K-Pop category at the MTV Europe Music Awards, Europe's largest music awards ceremony, for the second year in a row.