SM Entertainment unveils its first virtual artist, 'NAVIS'

SM Entertainment's first virtual artist, nævis, will release his debut single "Done" on October 10 at 6 p.m. on various online music sites, and has also released a music video.

"Done" symbolizes Nævis's first step in his journey to freedom, breaking free from the space and existence that has oppressed him.

The music video highlights Navees' face and synth sounds in a meaningful way. The majestic atmosphere of the "wilderness," a worldview that refers to the SM metaverse, or virtual space, is evoked by the bright energy of the virtual artist as he takes his first steps into a new world.

SM Entertainment plans to actively utilize AI voice technology, generative AI, and use NAVIS in various fields such as webtoons, games, and brand collaborations with the release of NAVIS's debut single.

Meanwhile, NAVIS made a surprise appearance at an ESPAR concert, which attracted a lot of attention.