FIFTY FIFTY Captivates Global Shorts Platforms with ‘Pookie’, Proving Easy-Listening Appeal

Girl group FIFTY FIFTY has solidified their presence in the global music scene as a leading force in easy-listening K-pop with their new song ‘Pookie’.

According to their agency ATTRAKT, the title track ‘Pookie’ from their third mini-album ‘Day & Night’, released on the 29th of last month, ranked No. 1 on YouTube Shorts' daily trending songs chart for five consecutive days starting from the 12th. The song has also maintained high rankings on TikTok and Instagram Reels, reflecting strong interest from international listeners.

‘Pookie’ is a bubble pop track featuring a bright and playful melody, combined with emotional and expressive vocals from the members. It conveys a layered panorama of emotions hidden within a lovely tone. The track has gained further momentum through user-driven challenges and widespread usage on short-form content platforms.

Through ‘Pookie’, FIFTY FIFTY delivers a cheerful energy that has resonated with many fans. In contrast, their sub-title track ‘Midnight Special’ showcases a different vibe, highlighting the group's wide musical range and visual storytelling.

With this comeback, FIFTY FIFTY continues to expand their reach domestically and internationally and plans to pursue various activities going forward.